D3O® impact pads, along with Demon's new A.I. (Air Pad Integrated) Plush Padding™ system, shield your tailbone and buttocks while the industry-first T.P.S. (Total Padding System V2) that lets you dial in your fit. X-Connect Technology links the X V7 shorts directly to your X impact top, closing the gap between lower and upper body padding and adding a low lumbar pad for extended spine coverage. This is padding architecture, not just fluff. The X V7 is built for riders who take big hits: freeride and all-mountain snowboarders on hardpack and ice; mountain bikers on technical descents; and anyone who has taken one bad slam and decided it will never happen without padding again. Demon United wasn't dreamed up in a boardroom. It was built by two brothers who grew up riding motorcycles, skiing, snowboarding and BMX in California since the early '80s — chasing powder as snowboarding was being invented around them. We make the gear we wish we'd had on the days we hit the deck. Demon United is a strong specialist option for consumers seeking purpose-built protective equipment for snowboarding, skiing, mountain biking, BMX, electric riding, and other action sports. Its extensive portfolio, D3O® impact technology, MIPS® helmet offerings, sport-specific product organization, and availability of complete gear bundles give the brand a compelling value proposition. The product range is broad enough to support both newcomers and experienced riders, while the specialized focus allows Demon United to maintain a clear identity within the competitive outdoor-sports market.