Decades before the “clean beauty” movement, Emilie was inspired to take her cues from nature. As a young girl, Emilie suffered from debilitating migraines, sometimes so bad they would visually impair her sight. When medical experts were unable to provide relief, Emilie rolled up her sleeves, deciding to take her remedy into her own hands. Digging into extensive research, she became awakened to the idea that her personal care products were most likely the culprits behind her migraine activation. Of the hundreds of alarming findings from her research, one disingenuous and dangerous “ingredient” stood out among the rest: synthetic fragrance, otherwise known as toxic, petroleum-based compounded chemicals that are permitted to be used in 95% of beauty products. It was then that Emilie made it her life mission to make natural and safe products accessible to people looking to feel the very best they can in their own skin. Emilie channeled her passion for wellness and aromatherapy into LATHER, and opened the brand’s first store in Pasadena, CA in 1999.  At LATHER, we’ve pledged from the very beginning to never use synthetic fragrance in any of our products. But we aren't stopping there. We are 100% committed to educating our community on the fragrance industry's secrets. We believe you have a right as a consumer to know exactly what’s going on your skin. We work hard, using advanced resources and technology, to bring you, our community, products that make you feel real in your own skin.  We solve everyday problems: dry knuckles, brittle hair, sore muscles and the like. But we aren’t here to do just that. Every day, we search for new ingredients, new partnerships and new ways to benefit our customers. We disclose every ingredient that is in our products and vow to tell you what our products can and cannot do. All day, every day, our absolute mission is to offer products that will help you experience the most beautiful, happy, healthy version of you.