We did our first pop up shop halfway through 2019 at the Fremont Sunday Market. Shortly after that, we were able to increase the donation structure to 5% of all sales. This meant that we were able to help more awesome organizations like Washington’s National Park Fund. Part of our success came from local markets and when the covid outbreak hit the Seattle area, they were all shut down. This caused a drastic shift towards ecommerce and the necessity for digital marketing. I wanted to use my web building skills for good, so I launched a website called Seattle 2 Go. The site was designed to help local restaurants that were doing delivery and carry out. If you’d like to read more about that adventure, check out this blog post. That year, we also made it into the Keep Seattle Smiling boxes. These are great because they feature a collection of quality goods from local businesses that help the community. 2020 was rough for the PNW even without the pandemic. We also experienced record setting heat waves and wildfires. I used Rainier Watch and my talents to lead several fundraisers that year. We raised funds for diversity/inclusion in the outdoors, wildfire relief efforts, and of course, protecting the National Parks. By the end of the year, RW donated over $4,000 to nonprofits. This absolutely blows my mind to think the impact we had via your support. Honestly, even with the positive impact we had via fundraisers, it was a brutal year to be a small business. Sales were low and I often questioned why I was doing it. To add pain to misery, all the doors to local retailers and boutique shops slammed shut. Regardless, RW survived the year and the dream to support our National Parks through epic apparel has lived on – Hurray for that!