Our vision is to provide comfortable, stylish, and ethically made products that you can feel good in and good about. This Is J evolved from simple necessity: a headband to keep your hair out of your face, and pajamas that double as loungewear. This functional approach to fashion continues to be the driving force behind all our products. From concept to reality, our illustrated textile designs are inspired by scouring antique markets, traveling off the beaten path, and observing natural textures in nature. A love of vintage florals and nostalgic themes often show up in our work. 100% Made in Canada. Our products are proudly made in Canada. Manufacturing close to home means that we get to take a hands on approach to our process while working with people in our community. We believe in quality driven, ethically created, hand made clothing. Each layer of colour in our designs is made into a single sheet of film, that gets burned onto a screen. Our Pantone matched colours get poured layer by layer onto the corresponding screen. Squeegee rollers pass gently and rhythmically over each screen one at a time to lay down a soft layer of ink. As the screens are lifted back, the design slowly reveals itself. The fabric then passes through the dryer to set the inks before being reframed to its original shape. Our last step is washing the fabric to pre-shrink and prepare it for cutting. Functionality is at our core which leads us to approach comfort from a tactile and emotional perspective treating fit and feel as equally important parts. We start with the feel of the fabric, ensuring that our textiles have a soft hand and gentle touch. Our fabrics are tested to ensure moisture-wicking properties that provide the utmost comfort. We then perfect the fit of the garment and how the fabric drapes with each shape. We appreciate that all bodies are unique and that fit and feel are very personal to the individual so we strive to create a solid foundation in our styles to allow the wearer to find something that makes them feel good.